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Executive Brand Strategy Regulated and
High-Growth Industries
for
I help founders and operators build category leadership in complex markets through positioning, launch architecture, and scalable marketing infrastructure.
166% YoY Revenue Growth // 150+ Product Launches Across 23 Markets // 53% of Revenue Driven by Marketing Strategy // 29.1% Industry Share of Voice // NOW BOOKING FOR 2026 // Multi-Location Retail Growth at Scale
// NOW BOOKING FOR 2026 // NOW BOOKING FOR 2026 // NOW BOOKING FOR 2026 // NOW BOOKING FOR 2025 // NOW BOOKING FOR 2025 // NOW BOOKING FOR 2025 //
Positioning that creates durable differentiation, Go-to-market systems designed for scale, Cultural relevance grounded in market intelligence, Growth infrastructure that supports expansion and capital readiness.
They fail because of weak positioning, reactive execution, and fragmented strategy. HNY-B Consulting serves as embedded executive brand leadership.
Most brands do not fail because of poor creative.
OUR MISSION STATEMENT
BRIANNE DEZZUTTI
founder
This is not agency output. This is executive brand architecture.
OUR VALUES
My vision is to help bold companies in health, wellness, beauty, fitness, and emerging therapeutics break free from outdated playbooks. I create strategies that reframe stigma, cut through noise, and accelerate growth — turning challenger brands into leaders that redefine how their industries move forward.
HNY-B helps innovators to challenge conventions.
DISRUPT TRADITIONAL MODELS, BUILD WHAT'S NEXT
OUR VISION
OUR MISSION STATEMENT
I believe the best brands are built where creativity and performance meet.
BOLD STRATEGY, CULTURAL IMPACT, AND FUTURE-FOCUSED EXECUTION
OUR VALUES
OUR VISION
OUR MISSION STATEMENT
Every engagement balances creative risk-taking with measurable results. I value agility - building scalable frameworks that work with multimillion-dollar budgets or scrappy startup constraints. I prioritize cultural resonance, creating campaigns that spark conversation and shift perception. And I am committed to innovation, leveraging AI, automation, and data to keep brands ahead of the curve.
ALL SERVICES
Fractional Brand Strategy
GTM Accelerator
BRAND STRATEGY & POSITIONING
HOW WE CAN WORK TOGETHER
Clarify your category. Own your narrative.
Launch with structure, velocity, and measurable traction.
Executive-level leadership without full-time overhead.
Built for cannabis, beauty, wellness, fitness, and regulated consumer brands navigating growth and complexity.
If you are preparing to scale, expand, reposition, or raise capital, your marketing requires executive clarity and structural alignment.
Let’s build the strategy that supports your next phase
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